Mechanical Requirements for Advertisement Insertions
Limousin World will accept ads in composite form or as a computer file—Adobe InDesign, Adobe Portable Document Format (pdf), Adobe Photoshop, other image format recognized by Photoshop, or Quark Xpress. Advertisements sent as computer files must be in Macintosh format and on a Zip disk or compact disc and must be sized accordingly. Please be sure to include any fonts or typefaces used in your ad.
Publisher settings:
A. Printed web offset
B. Publication trim size (8-3/8" x 10-7/8") Bleed: 9pt
C. Scans 133 line screen
D. Film-right read, emulsion down
E. Mailing date: 20th of month
F. Standard unit sizes
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Ad Sizes/Specs
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| 1 page |
|
| trim |
50p3 x 65p3 picas deep |
| with bleed |
51p9 x 66p9 picas deep |
| within margins |
44 x 59 picas deep |
| 2/3 page (2 col) |
29 x 59 picas deep |
| 2/3 page (3 col) |
44 x 38-1/4 picas deep |
| 1/2 page (2 col) |
29 x 44 picas deep |
| 1/2 page (3 col) |
44 x 29 picas deep |
| 1/3 page (1 col) |
14 x 59 picas deep |
| 1/3 page (2 col) |
29 x 29 picas deep |
| 1/4 page (1-1/2 col) |
21-1/2 x 29 picas deep |
| 1/4 page (2 col) |
29 x 21-1/2 picas deep |
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Unit Conversions
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| 14 picas = 2-15/16" |
38-1/4 picas = 6-13/32" |
| 21-1/2 picas = 3-9/16" |
44 picas = 7-5/16" |
| 29 picas = 4-13/16" |
59 picas = 9-13/16" |
For additional information, please contact Mary
at the Limousin World office at 405/260-3775.
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