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NALF Report | January 2013

By the time you read this the National Western Stock Show will be here. We are excited for this year’s show and expect a large turnout. I hope you have made plans to attend the shows, annual meeting, membership banquet, benefit auction and National Limousin Sale. Your participation at these events is essential and valued as the Limousin breed progresses through the next decade.

A change has been made in the National Limousin Sale this year with Yard exhibitors having the opportunity to nominate bulls out of their pens for the sale, which adds depth and quality to the already strong bull offering. We anticipate having a great sale this year with a number of high-quality cattle.

The Genetics On Ice Auction will be Monday, January 14 during the Annual Membership Banquet held in conjunction with the 2013 National Western Stock Show. This year’s sale will see two additional lots donated to benefit NALJA members in need.

Joe and Will Epperly have graciously donated an Angus heifer to support Drew Shryock who was diagnosed with cancer after returning home from Junior Nationals in Des Moines. The other half of the proceeds will be donated to the Skaggs family to assist with Jhett’s second heart transplant.

Also, Drew DeClerck of Illinois was recently diagnosed with cancer. NALJA director Ashley Oberling is gathering donations for a basket that will be auctioned off in the sale to aid the DeClerk family. If you are interested in donating to either of these lots, please contact the NALF office.

The beginning of a new year will mark changes for the Limousin breed that will heavily influence our progress over the next decade. Marketing the breed will be our key focus as we attempt to capitalize on the genetic improvement you as breeders have made. The board of directors has decided to invest in a more broad national advertising campaign. Funds for this campaign have been made possible by a board that has been focused on operating more efficiently at the Denver office. Those dollars are now being spent on promoting the breed and letting others in the business know the value of using Limousin cattle in their operations.

If you would like to place an advertisement promoting your operation in conjunction with NALF’s advertising efforts, or would like information on planned advertising schedules, please contact Brooke Bennett, NALF director of communications, for more information.

Fortunately, genetic progress can occur at an accelerated rate with breeders having the ability to utilize the Limousin Profiler. With the genomic-enhanced EPDs yielded by the profiler, breeders have more accurate selection tools for younger animals which will improve the accuracy of breeding decisions. With the Profiler, an animal’s EPDs can be equal to recording 5-15 progeny, depending on the trait. As mentioned in the past, this tool will help smaller breeders who get their cattle included on the Profiler offset the disadvantage of small contemporary groups.

NALF will once again have a booth at the 2013 Cattle Industry Convention and NCBA Trade Show in Tampa, Florida, in February. Staff will be using this opportunity to promote the use of Limousin genetics in both seedstock and crossbreeding programs. Although we will not be displaying live cattle in the booth this year, due to the distance and location of the convention, we are planning to have videos promoting Limousin cattle and operations. We plan on returning to the 2014 convention in Nashville with a live cattle display.

If you would like further information or wish to have your program included in the 2013 or 2014 display, contact Joe Epperly at the NALF office. The NCBA convention is widely attended by both commercial cattlemen and seedstock operators.

By the time you read this article we will be fast approaching bull sale season. This is the time of the year when your individual marketing and planning pays off. Marketing is probably one of the more challenging tasks for most breeders as it is typically done only once per year then neglected. Many successful operations advertise throughout the year in an attempt to keep their name in front of prospective buyers—you never know when a prospective buyer will be looking for cattle. The Bottom Line publication can assist you in this effort with many breeders taking advantage of advertising to a list of 25,000 commercial producers. Contact the staff at NALF for additional information on this opportunity.

As a staff, we thank each and every one of you for your support and membership to the Foundation. Have a great time at the National Western Stock Show and we encourage you to participate in the events with enthusiasm.

We are looking forward to the New Year and having the opportunity to work for each and every one of you. Have a happy and profitable New Year and please feel free to contact the staff any time.

Upcoming Events


  • November 29, 2014Bosch Farms Private Treaty Sale
  • December 2, 2014Reynolds Ranch Online Show Heifer Sale
  • December 3, 2014Sugar Bush Cattle Online Sale
  • December 4, 2014Magness Land & Cattle Frozen Opportunities Online Sale
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Phone: 405-260-3775
Fax: 405-260-3766

Mailing address:
2005 Ruhl Drive
Guthrie, OK 73044

e-mail address: limousin@limousinworld.com

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