Around The World | September 2013

I hope you all summered well.

I’m sure as you’ve read through this issue you noticed the coverage and advertising on the National Junior Limousin Show & Congress and All-American Limousin Futurity in Springfield, Missouri. First off, I’d like to take my hat off to those of you who participated in the events and thank you for making it a winning week for the Limousin breed.

To me, it’s always encouraging and exciting to see so many people carrying the banner for the breed with a positive and enthusiastic attitude. I don’t think we can overstate the importance of a healthy junior program. It’s reassuring looking to the future and seeing so many quality young people involved in the Limousin business.

As I was taking in the week’s events at Springfield, it reminded me of the importance of “activity” and of all the good that can come from being active. Keeping your program active and your product in front of perspective customers pays big dividends to you and the breed. Staying active, regardless of your target market, has proven to help build your brand, improve sales and increase your overall market awareness.

I’d like to encourage every breeder to stay active in a fashion that suits your program and take full advantage of the many local, regional and national platforms available to you to promote yourself like shows, sales, trade-shows, seminars, state fairs or anything else that consistently gets your program in front of people.

Looking forward to the fall sale season, I’d say there’s a lot to be excited about. We have a good slate of quality female sales scheduled, moisture in parts of the country that really need it and surging commercial calf prices. That combination has proven to be a good one in the past and I’d venture a guess that we’ll see a strong female market this fall.

In closing, as always, I look forward to visiting with you throughout my travels and wish you the best this fall with your production sales, breeding plans, commercial calf marketing and harvest.

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