The View From Here | November 2012

Hardly a week goes by where I don’t get the question, “How do we grow the breed?”

After much discussion about the weather, the overall state of agriculture, start up costs, the upcoming election, so forth and so on, my advice is usually the same. “Just do your part.”

I doubt that quote will ever get me on one of those quote-of-the-day desk calendars in front of Confucius and behind Knute Rockne, but I still think it has value.

The fact of the matter is, that’s all any of us can do. We can’t control the weather, the markets or even the actions of your neighbor who won’t keep up his half of the fence. Sure we have some influence over certain things, but at the end of the day, “your part” is the only thing you have 100 percent control over.

The thing about “your part” is that it covers a lot of ground. It could be signing up for a committee, hosting an event at your place, speaking at a cattleman’s convention…the list goes on and on.

I would venture a guess that not a day goes by where each and every one of you doesn’t have an opportunity to promote your program, the breed or the beef industry as a whole. The question is—Do you take advantage of the opportunity and do your part?

Sometimes your efforts will pay off, other times your words will fall on deaf ears, but that’s the way this thing works. But, regardless of the results, don’t get discouraged. Thomas Edison failed much more than he succeeded, yet he is thought of as one of the greatest inventors of all-time.

And just like Edison, don’t be afraid to get creative and try something a little different. Often times a new spin on an old idea is all it takes to turn the tide in your favor. If thinking outside of the box makes you a little queasy, you can always lean on the expertise and ideas of others. A great resource are the folks at the North American Limousin Foundation.

Your association offers a wide variety of programs and services designed specifically to help you market your product and the breed. And the good news is, you don’t have to reinvent the wheel, they are sitting on the proverbial shelf, just waiting for you to pick them up and put them to work. In most cases, you can tweak them a bit to better fit your situation.

The most encouraging part of it all is that this breed offers a great deal to the industry. It’s not like you are trying to sell ice to an eskimo. The inherent strengths of the Limousin breed line up wonderfully with the very things most beef producers are trying to accomplish. It’s up to each and every one of us to do “our part” and make sure the rest of the industry knows exactly what Limousin brings to the table and how the breed can help make their programs more profitable.

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