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Limousin World
The View From Here | January 2012

Kyle Haley

There is nothing better than a real-life example to teach a valuable lesson.

One of the lessons I am continually trying to teach my girls is for them to spend their time and energy influencing the things they have control over, while not spending too much time worrying about the things out of their control. The results have been mixed at best.

It turns out, if you are an Oklahoma State fan, about the only thing the BCS rankings are good for is to drive that lesson home. No disrespect to any Tide fans out there, but those of us from Poke U kinda think we earned a shot at the crystal ball.

But alas it is not to be, and my two orange-clad children have gotten caught up in the hub bub. Obviously, the media outlets they tune into are more than a little slanted toward the Big 12, so it is easy to see why they keep quizzing me as to why our beloved Cowboys don’t get to play in the National Championship game January 9.

Truth be told, part of me is kinda glad, since my fanny will be parked in a chair in a banquet room at the Renaissance Hotel in Denver, Colorado, taking part in the Annual Banquet and Genetics On Ice Benefit Auction, but I digress.

The fact of the matter is, all any team can do is line up in front of their opponent and play their guts out and let the chips fall where they may. In sports, as in life, every team and every individual is bound to stumble on occasion, which can leave your fate in someone else’s hand.

The same can be said for breeding cattle. You can breed them, feed them and market them, but at the end of the day, the success or failure of your efforts ultimately lies in someone else’s hands—your customers.

That’s why so many of us harp as much or more on the customer side of the business as we do on the genetic side. Over the years I have seen several examples of lesser genetics selling for a premium over “better” genetics. The reason—better customer relations.

Whether it’s the lady at the counter at the quick trip or the guy at the fast lube, we all have people we enjoy doing business with and people we are forced to do business with. Which one is more pleasant?

By the time you read this, the holiday season will be history, but that doesn’t mean you have to wait until next year to send a card, a small gift or some other token of appreciation to your customers, both established and prospective. Some consider such things corny, but there is a reason companies give away free stuff at trade show booths. People love it. We don’t do trade shows here at the magazine, but if we did, I would give away bags so attendees would have something to put all of their other free stuff in.

The point is, your customers are your lifeblood, without them, you are left with a really nice set of lawn ornaments.

Now if you will excuse me, I need to finish my thank-you card to T. Boone, because without him, my alma mater would likely be spending New Year’s Day in Stillwater, Oklahoma, instead of Glendale, Arizona.

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