Momentum is a funny thing.
As difficult as getting it started can be, stopping it can be darn
A case in point is the NBA franchise that moved to Oklahoma City a couple of years ago. Long story short, every year they have improved, to the point they are in the NBA finals this year.
When they first moved to town, I, being a non-basketball fan, hardly noticed. But now, the Oklahoma City Thunder hype is everywhere. You canâ€™t turn on the TV or radio without hearing about the Thunderâ€™s recent exploits. Billboards have sprung up all over the place, and if I have seen one Thunder t-shirt, Iâ€™ve seen a million. Itâ€™s gotten so bad, that on game nights, I donâ€™t check my Facebook page, because most of my Okie friends find it in their hearts to post a play-by-play of the entire game.
The point is, all this didnâ€™t happen overnight. It has taken several years for the frenzy to be created, but one thing is for sure, it was facilitated by one thingâ€”success.
Most people, whether they admit it or not, like to be associated with winners, ie. success. A lot of people, myself included, like to say we root for the underdog, but letâ€™s face facts. We want our underdog to win. And if they win enough, they will no longer be an underdog, but we will probably still root for them.
The cattle business is no different. In my years in the business, I have seen the popularity of several different breeds rise and fall. Just like my Thunder example, the bandwagon didnâ€™t fill up overnight.
I donâ€™t know what it is about being involved in something new that is also having some success, but people canâ€™t help but tell others about it. Since I donâ€™t have a degree in psychology, I guess Iâ€™ll just chalk it up to enthusiasm.
But it is contagious. Friends of mine who I never pictured being NBA basketball fans have tried their best to bring me over to their side. And since I like to play devils advocate, each time they bring up why I should go watch a game, I bring up a reason why I donâ€™t want to. Unfazed, they bring up another positive.
The point is, they are enthusiastic about their new found interest and it is only natural for them to not only talk about it, but to attempt to convert their friends to their way of thinking as well.
I have seen it many times in the cattle business. You show me a commercial cattle producer who has his first set of Limousin-sired calves in the weaning pen, and I will show you one excited individual.
The challenge lies with those of us who have been around for a while. When that â€œbeen there, done thatâ€ attitude takes over, it zaps our enthusiasm and desire to share our positive experiences with others.
So while I still havenâ€™t taken to drinking the water Thunder fans are pouring just yet, I am going to do a better job of matching the enthusiasm new users of Limousin have for this great breed.
I will see you at the next pep rally.