Around The World | November 2011

I hope everyone is doing well and wrapping up a successful harvest. Sitting down and figuring out what I was going to write about this month wasn’t difficult. There has been a glaring trend I’ve consistently noticed through my travels.

Information Pays Big.

Let me go at it from the saying I’ve heard a million times, “make good cattle and the rest will take care of itself.”

Largely, I think this still holds true in most cases. However, if you aspire to get to the next level in today’s beef cattle industry, I’d like to step out on a limb and say “making good cattle isn’t good enough.”

Don’t get me wrong. I don’t know if that’s necessarily the way it should be, but it is becoming more of a fact in the marketplace. Given the pace of today’s world, including the social media craze, the constant demand for more information is at an all-time high. It only makes sense that we are seeing it in our industry as well.

Writing this I feel like I’m a little late to the party so to speak, but if this “information demand” wasn’t already on your mind I hope you give it some thought. The reason being, the Limousin cattle that have sold across the country this fall have brought a significant premium if they have had COMPLETE information—EPDs, carcass, reproductive tests, genetic DNA information, efficiency data and the list goes on. Of course, they were also the “good ones” as well.

I know there are a lot of factors that go into successfully marketing your product from a people and demographic standpoint, but information should be something we can all grasp and capitalize on going forward. Crossing all the T’s and dotting every “i” will make a difference come sale day.

So this fall, when you are making preparations for the coming spring sale season, I challenge you to think about the type and quantity of information your current customers pay for and what potential new customers might want.

I look forward to seeing you down the road this fall and sincerely welcome your call to visit about Limousin and marketing.

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