Around The World | January 2014

Have you ever considered the similarities between the NFL season and the cycle of the beef business? You may think I have lost my mind, but indulge me for a few moments and allow me to illustrate the similarities.

The NFL playoffs are in full swing, with the Super Bowl on the horizon. The beef industry has a set of playoff events and a super bowl of sorts on the agenda over the next month as well.

Starting in January, one of the largest livestock shows in the world will take place in Denver, Colorado—The National Western Stock Show. Breeders and industry leaders from around the world will arrive in Denver to display, research, buy and sell elite genetics. Must-attend Limousin events will be the North American Limousin Foundation Annual Meeting, Genetics On Ice Benefit Auction, National Limousin Sale, Level I Medal of Excellence Show and the Pen and Carload Shows.

Late January and early February offers another high-level livestock exhibition at the Fort Worth Stock Show in Fort Worth, Texas. The history of Fort Worth is legendary and represents a measure of progress for cattlemen and beef genetics. The FWSS has been a key platform for exhibitors to showcase and market their genetics since 1896. Fort Worth will feature Limousin sales and one of the Limousin breed’s Level I Medal of Excellence Shows.

After these two “play offs,” the “super bowl” will take place in Nashville, Tennessee, February 4-7—the National Cattlemen’s Beef Association Annual Convention & Trade Show.

Why would I refer to this event as the super bowl? Because it is the beef industry’s largest networking opportunity and encompasses genetics, pharmaceuticals, equipment, feedstuffs, financials, marketing, genomics, clothing, product branding, research, educational institutions, feedlots, packers, retailers, consumers, policy makers, representatives and more. They will all share ideas and attempt to build a consensus for the direction of the industry for the coming year.

My purpose for bringing each of these major events to your attention is to encourage you to attend as many of them as possible. The truth is, each of us has a vested interest in their success. You are in the business, so make your voice count.

Colossians 3:17 (NIV)
And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him.

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